Clark also recommends finding people in your industry who are where you’d like to be in your career in one or two years and checking out which keywords and skills they are using. Some professionals suggest using free online keyword research tools, but Clark’s favorite method is actually by analyzing the job postings of roles that you’re interested in or positions that would be the next step up in terms of your career. So how do you find these relevant keywords that should be in your headline? “I don’t like getting too cute or too odd with it…I like to keep it pretty indicative of what you do.” “I like to put one or two keywords that do show what your core work or skill is,” Clark said. When it comes to the content of your headline, keywords are extremely important to include if you want to be found by recruiters. That would be a big mistake.” What do you put in a LinkedIn headline? “Don’t let the low word count fool you into thinking that it’s something to only spend 10 seconds on. “The article might be 1,000 words, and the headline might only be nine words, but you should spend at least 50% on just that headline because that’s what will determine if people click and keep reading,” Clark said. Though the headline might only be 10 words, Clark emphasizes that it’s worth spending at least 20 to 30 minutes crafting the perfect description.Īccording to Clark, there’s a saying in online marketing that you should spend at least 50% of your time on the headline when writing an article. “Just getting clicked you have very little to make your case and grab attention and your LinkedIn headline is one of those pieces.”Ĭlark advises giving the headline the time and attention that it deserves to work on getting it right. “Half the battle is just getting clicked and then after that they obviously see a lot more information,” Clark said. Instead of simply sharing your job title, you should consider highlighting notable recognition or your key expertise. You want to make your LinkedIn headline POP, so you should make it personable, original, and persuasive. On that page, the recruiter will see your photo, location, as well as a few connections- in addition to your LinkedIn headline.Īs the only description of who you are, your LinkedIn headline is the main deciding factor on whether or not someone decides to visit your profile. Never forget, first impressions can make or break your job search.Īdditionally, when a recruiter performs a search looking for a specific role in a specific area, LinkedIn will deliver them a list of 10 people per page. If you comment on a post, share a post, or apply for a job through LinkedIn, your headline will be the first description that person reads of you. Why? Because this 120 character space is actually some of the most prime real estate on your LinkedIn profile.įirst of all, your headline is one of the few things that recruiters and hiring managers (or anyone on LinkedIn for that matter) can see before they click on your profile. Even if you did know about it, did you know that you actually should change this field to include important key elements about your job title? Many professionals are unaware that they can even change their LinkedIn headline because the platform automatically populates the field with your job title. This space gives you 120 characters to describe to the LinkedIn world who you are and what you do. Your LinkedIn headline is the text that appears under your name on your profile page. You might not even know what a LinkedIn headline is, but that’s okay. Ladders spoke with Biron Clark, who was named one of the Top Voices in Job Search & Careers in 2019 by LinkedIn, to find out exactly what to include (and what not to include) to make your LinkedIn headline stand out amongst the crowd. Like your resume, crafting the perfect LinkedIn profile is a constant work in progress. There’s one bit that you might not have even known you could, or should, change: your LinkedIn headline.
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